Are you planning to move to digital business in any near future?? Or you already have an online business but finding it really difficult to increase the web traffic on your website. If online business is hovering your mind, then creating an effective and credible website should be your main priority. Why so??

Well, as per various studies, it is the brand authenticity that is considered to be one of the best qualities in order to attract customers.

Apart from this, even the employees would want to work with credible and reputed organizations. Several studies reveal, in case your company doesn’t have a good reputation in the market, it would cost you about 10% more than usual while hiring a new employee.

And also, one of the studies shows about 80% of the visitor’s judge your company based on the aesthetics of your website. Therefore, you should always consider using effective content with compelling web design in order to improve sales.

Furthermore, using various web accessibility tools to make sure that your website should be accessible to everyone must also be kept in consideration regardless of age and disabilities.

Let’s take a look at the ways of making your website more effective and credible.

Although, creating a visually appealing website is not an easy job to do but designing a website that is easier to navigate is the main key in order to increase users’ access to your website.

As per Google, about 65% of visitors would leave your website and would never return to it, in case they deal with any issues while accessing your website. Also, 45% of the users would go for a competitor’s website instead.

In order to create a website that is easier to navigate, keep your website predictable as well as simple. Designing a unique and creative website is a great idea unless there is no ease in navigating the website from one web page to another page.

Designing navigation buttons that are unconventional, your users will only end up getting confused and are most likely to abandon your website.

Various studies reveal poor visitors’ experience had ended up abandoning about 75% shopping carts.

Building a good online reputation is another major aspect of it. However, it’s not as easy as it sounds, especially if you are a beginner in the website world. Using the theory of the psychology of colors is considered to be one of the most trusted and tested methods of building a good online reputation, consequently gaining customer’s trust.

In the case of designing a website, colors speak louder than words. Thus, they matter more. The psychology of color will end up making your website credible, profitable, memorable, and attractive.

While creating a website, always keep the structure and theme of your web pages consistent. A well-organized web page will not only attract the users but it will be easier for them to navigate the web pages as well. The users are very quick to form a judgment about your website in terms of deciding whether they want to stay on your website or leave it.

Also, providing your contact information on your site could really work effectively. Providing your contact details shows you are available for visitors to contact you in case of any feedback or inquiries.

It’s always better to provide the contact details of your company on the homepage of your website only.

Adding the customer’s reviews and testimonials on your website is also a good option. New customers are always very much interested in knowing your relationship with your previous customers before availing of service or purchasing products.

Creating and maintaining an effective and credible website is a full-time job but it is easily achievable as well. Irrespective of the above point, in order to achieve this target, hosting companies play a major role. Therefore, go for the best website hosting. HTS hosting is known to be one of the best Windows hosting companies to drive the traffic on your website and improve the performance.