4 Mistakes Site Owners Need to Stop Making in 2020

As a website owner, some of the mistakes that you make are negligible, while there are those than can wreck your business inside out. From these very mistakes, you could lose thousands of sales, destroy your brand image, or, perhaps, you might even experience legal problems.

You don’t want any of these to happen, don’t you?

With how damaging these mistakes are, you might never recover at all.

In this guide, we’re going to talk about some of the mistakes site owners are most likely already making, so they avoid doing them this 2020.

Let’s hop right in.

1. Downplay the importance of having a reliable hosting provider.

Regardless of what your purpose is for having a website, having high bounce rates and low conversion rates can pretty much hinder you from achieving the goals you set out to accomplish. That’s why partnering with a Reliable Hosting Provider isn’t something you can afford to ignore.

Read more about Best Windows Hosting Company

With a high-performing hosting provider, you can avoid needless website downtimes, fast loading time, and more secure online assets.

These are crucial for running a website now — let alone in the year 2020, where people are more critical of your site about speed and security.

2. Ignorance of ADA compliance.

Website accessibility lawsuits skyrocketed about 183% from 2017-2018. And yet, you probably have no idea what website accessibility is all about, do you?

Despite how notorious and damaging this issue is, not many website owners are familiar with it. (Until they get sued for not being compliant)

Here’s the bad news…

Despite you paying the manual accessibility service provide bulk of money, your website can easily become non-compliant the moment your website updates.

Website owners also can’t conform to the regulations by themselves because it requires technical knowledge. And even if they did manage to comply with all the regulations, as soon as their website updates (just like when working with manual accessibility providers), compliance gaps often appear.

That’s how frustrating this issue is for website owners.

3. Publishing Brand-Centric Copy.

A common mistake that website owners make is they focus on telling their audience about how great their services are or how their products have exhaustive feature. You’re trying to send across the message that you are awesome; therefore, your audience can trust you with their money.

By doing that, however, you should know that you’re going to sound like that one annoying relative during family reunions that doesn’t stop blabbering about how great and awesome they are. You know the one that everyone wants to avoid. You don’t want your audience to feel that way about you, don’t you?

If you answered with a “yes,” then you need to stop talking about yourself and start publishing customer-centric copy.

Talk about your readers’ pain points. Talk about the burning questions that they keep asking about. When you talk about your customers, they will talk about you, too. And so the question becomes, how on earth are you supposed to figure out what your audiences’ are interested in?

The thought pattern is, the more an article is shared and engaged to, the more people are interested in it — they wouldn’t be engaging otherwise.

4. Focusing too much on design and aesthetics.

Make no mistake, your website’s design and aesthetics are very important — actually. If your website doesn’t look good, you’ll find it doubly hard to win the trust of your audience.

That bit is important, of course, because if you want your audience to buy your products, they need to trust you (to some extent).Without trust, it becomes almost impossible for them to purchase from you.

Even having said all of these, however, it’s worth pointing out that your website design and aesthetics can only take you so far.

When it comes to ranking your websites in SERPs (Search Engine Results Pages) and compelling your audience to take out their wallets and buy your products, you’re going to need more than just a good-looking site.You need compelling content — one that’s customer-centric, of course.

You also need elements that can induce the confidence and trust of your audience; things like trust badges and review counts.

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